This particular Swiss watch comes courtesy of Braun, a company you might not associate with Swiss horology. That’s because this is the first time a Braun watch has been made in Switzerland, with a Swiss movement. What you definitely would associate Braun with, though, is impeccable design, and this collaboration only serves to reinforce that perception. The latest instalment in our long-running partnership with Braun is an automatic watch, a numbered edition of 100. Its design is typical of the unmistakeable Braun aesthetic, with a clean, uncluttered dial and minimal branding. In keeping with this restrained approach, our contributions are highly understated: a small Paul Smith logo at 9 o’clock, and a second hand that features our Signature Stripe colours. As Paul himself put it: “Braun’s products are so beautiful that I’ve always been very sensitive of not wanting to hardly change anything. Just adding a bit of our twist.”
The Paul Smith + Braun Swiss
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